Effective Date: 1st September 2025

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At shw Coaching, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, or use our personal training and online coaching services.

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1. Information We Collect

When you use our website or coaching services, we may collect the following information:

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Personal Information

• Name

• Email address

• Phone number

• Date of birth

• Address (where required)

• Emergency contact details

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Health & Fitness Information

To provide safe and effective coaching, we may collect information relating to:

• Medical history and health conditions

• Injuries or physical limitations

• PAR-Q and health screening questionnaires

• Lifestyle and occupation

• Exercise history and fitness levels

• Health, wellbeing, and fitness goals

• Nutrition habits and dietary preferences

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Progress & Coaching Data

As part of our coaching services, we may collect:

• Body weight and measurements

• Progress photos

• Training performance data

• Exercise videos submitted for technique feedback

• Check-in responses and coaching notes

• Habit tracking and lifestyle information

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Information Collected Through the 1Fit App

If you use our online coaching services, your personal and coaching-related information may be collected and stored through the 1Fit coaching platform. This may include:

• Workout programmes and exercise history

• Progress tracking data

• Check-in forms and questionnaires

• Nutrition and lifestyle information

• Messages and communication between you and your coach

• Progress photos and measurements

This information is used solely to deliver personalised coaching and support.

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Payment Information

Payments may be processed through secure third-party payment providers or direct bank transfer. shw Coaching does not store full card or payment details.

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Website Usage Information

We may automatically collect certain information when you visit our website, including:

• IP address

• Browser type and device information

• Website pages visited

• Cookie data and analytics information

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2. How We Use Your Information

We use your information to:

• Deliver personalised personal training and online coaching services

• Create tailored training and nutrition programmes

• Monitor progress and provide coaching support

• Communicate regarding enquiries, bookings, appointments, and coaching services

• Process payments and manage client accounts

• Improve our services and website experience

• Comply with legal and insurance obligations

• Send updates, newsletters, promotions, or offers (where consent has been given)

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We will only use your information where we have a lawful basis to do so under UK GDPR.

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3. How We Store and Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, or disclosure.

Your information may be stored securely through:

• The 1Fit coaching platform

• Secure email systems

• Encrypted cloud storage services

• Secure payment providers

We only retain personal data for as long as necessary to provide coaching services, meet legal obligations, resolve disputes, or fulfil insurance requirements.

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4. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share limited information with trusted third-party service providers where necessary to deliver our services, including:

• 1Fit coaching platform

• Payment processors

• Website hosting providers

• Scheduling and booking systems

• Email marketing providers

These providers are required to handle your data securely and in accordance with applicable data protection laws.

We may also disclose information where required by law or to protect our legal rights.

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5. Progress Photos and Testimonials

Progress photos, transformation images, testimonials, reviews, or success stories will only be shared on our website, social media platforms, or marketing materials with your consent.

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You may withdraw this consent at any time by contacting us.

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6. Your Rights

Under UK GDPR, you have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal data where legally permitted

• Restrict or object to certain types of processing

• Withdraw consent at any time

• Request a copy of your personal data

• Lodge a complaint with the Information Commissioner's Office (ICO)

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7. Cookies

Our website may use cookies and similar technologies to improve functionality, analyse website traffic, and enhance your browsing experience.

You can manage or disable cookies through your browser settings, although some website features may not function correctly if cookies are disabled.

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8. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites and encourage you to review their privacy policies separately.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated effective date will be shown at the top of the policy.

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10. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

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shw Coaching
Email: shwonlinecoaching@gmail.com